Promoting the leather industry is one of the priority actions of the Conseil National du Cuir
Although French leather companies are held in high regard by their French and foreign customers, consumers and economic decision-makers have very little awareness of the industry.
To increase the leather industry’s visibility, twice a year the Conseil National du Cuir organises Les Rencontres du Cuir, an event held in regions where leather in its many forms has generated significant economic resources as well as opportunities for employment and training.
It is organised on the premises of one of the industry’s flagship companies. Local elected officials and representatives of various institutions, the government and the region’s schools providing training in leatherwork, along with young people undergoing training are all invited, as are the regional and local media. Paraboot, Camille Fournet, Tanneries HAAS, the young micro-business Maltier le Malletier and the Pôle Cuir Aveyron association have already participated in these events.
To introduce people abroad to the excellence of French leather, representatives of the leather industry attended the international leather fair, APLF-MM&T, in Hong Kong in 2015, at a stand organised by the CNC to represent the Made in France label.
This initiative was echoed in France at the Révélations fair held in the Grand Palais in Paris where a large, high-quality audience was able to discover our manufacturers’ original and exceptional creations.
To attract young people to our professions, we must maintain an active and constant presence on social media: Facebook, Twitter, Instagram, with videos showcasing skill and expertise, and interviews with young people and industry professionals talking about the possible prospects and opportunities available.
Events such as Les Portes du Cuir in the Aquitaine region and Salon de l’Etudiant (a student fair) are opportunities for the CNC to present all of our industry’s professions through live demonstrations by experts.
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The Conseil National du Cuir develops a number of marketing campaigns to raise awareness of this dynamic French industry that is truly representative of ‘Made in France’ quality.
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